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  • Writer's pictureElisa

Rethinking Black Friday: Choosing Sustainability Over Shopping Frenzy

Let's talk about Black Friday, the day when the allure of discounts and sales takes over. While the excitement of scoring a good deal is undeniable, it's crucial to take a moment and consider the less glamorous side of this shopping extravaganza.


Black Friday has become synonymous with consumerism, enticing us with unbeatable deals and encouraging impulse purchases. The downside? It often leads to overconsumption, contributing to environmental harm and a throwaway culture we can't sustain.

So, is there a way to get Black Friday right?



Tips to get Black Friday right


Getting Black Friday right involves making conscious choices that align with your values and contribute to a more sustainable and ethical consumer culture. Here are some tips to help you navigate Black Friday with a mindful approach:


1. Ask yourself: Do I really need it?

Make a list of items you genuinely need rather than giving in to impulse purchases driven by discounts. This helps in reducing unnecessary consumption.


2. Check who is behind the brand

Support brands and retailers that prioritize sustainability, ethical practices, and transparency.


3. Choose quality over quantity

Instead of going for numerous cheap items, consider investing in high-quality, durable products that have a longer lifespan.


4. Opt for second-hand and upcycled products

Explore thrift stores, vintage shops, or upcycling brands. By purchasing second-hand or upcycled items you‘ll minimize the demand for new resources.


5. Support local businesses

Choose to shop locally to support small businesses. Local businesses often have unique, handcrafted items with a smaller environmental impact.


6. Check product materials and packaging

Be conscious of the materials used in the products you purchase and their environmental impact. Additionally, consider packaging – opt for products with ressouce-efficient packaging.


7. Educate yourself

Stay informed about the environmental and ethical practices of the brands you support. Companies that are committed to sustainability are transparent about their initiatives.


8. Avoid fast fashion

Resist the temptation of fast fashion deals. Instead, consider investing in timeless pieces and supporting fashion brands with ethical and sustainable practices.


9. Shop mindfully online

If shopping online, consolidate your purchases to reduce packaging waste and carbon emissions associated with multiple shipments. Also, consider the environmental impact of returns.


10. Breathe

Take a deep breath and resist the FOMO. You can’t miss out on something you do not need. How about mending your favourite socks instead?


MIOLENTO and Black Friday


We stay in the game, but on our terms.

Instead of shying away and leaving the field to the big birds, we're turning this day into an opportunity to advocate for mindful choices and offer a more uplifting alternative.


We can certainly not offer sky-rocketing discounts of 70 %. However, we have something truly unique and personal for you waiting to take off ... 100 % from previous flying adventures.

Stay tuned 😊



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